References

2011 „DRIIIVE“- evening event at Expo Real 2011,
Munich for Metropolregion Mitteldeutschland
Agency: Genese Werbeagentur GmbH

Concept / Project management:

Evening event / booth party of the Metropolregion Mitteldeutschland (joint booth: Sachsen-Anhalt, Thüringen, Sachsen and Leipzig/Halle) themed: „DRIIIVE“.

Press talk, realization of the motto with walking acts, drum performance and live music.

Concept and project management on site.


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2011 "Offene Werkstatt. Energie und Design erleben."
In-house exhibition for Stumbaum GmbH, Schöngeising

Concept / Overall project management:

Regarding the motto: „Offene Werkstatt. Energie und Design erleben“ („Open factory. Experience energy and design.“) Stumbaum GmbH invited clients and potential clients to an in-house exhibition.

Almost 300 guests informed themselfes about innovations.

Special guest: olympic champion Evi Sachenbacher-Stehle.

„Offene Werkstatt. Kultur pur.“
evening program with live musik of „d'Housemusi„.

Overall project management: partner communication, event infrastructur, entertainment, branding and communication/PR.


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2011 "fit4future" charity and education event
of logic-base GmbH, Rain am Lech
Agency: TOPAS AG

Concept / Project management / Stage direction:

Public event with charity run, sport activities, information booths and live concerts of the Killerpilze and Christina Stürmer.

Almost 4.000 guests during the day.

Concept, artist management, promotion planning and stage direction on site.


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2010 Hyundai Fan Parks, FIFA WC 2010
JOKE Event AG


Project management:


Hyundai as main sponsor of the WC 2010 was sponsoring european Fan Parks in Portugal, Spain, France, UK, Germany, Italy, The Netherlands, Czech Republic and Denmark.

Project preparation:
Staff-Recruiting and -coordination for the european Hyundai Fan Parks.

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2010 Teambuilding-Events for Professionals and Management of Stumbaum GmbH, Zillertal in Austria


Overall project management:


2 days outdoor events in Zillertal/ Austria.
„Get away from daily routine – come outdoor!“

2 professional outdoor trainers for varied teambuilding actions. Trust, communication, teamwork, concentration and joined fun were the main topics during these 2 days.

Wood olympic games followed by a GPS tour. Attendees spent the night in a pure block house in 1.500 meters without any electricity, warm water or central heating.

A very special experience which created a real team!

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2010 AMG Driving Academy
Peak Performance 2010/2011
Agency: zet:project GmbH


Project management:


The AMG Driving Academy offers a yearly program of exciting and outstanding driving experiences all over Europe.

Project implementation:
Processes and structur for hotline, booking tool and invoicing procedure.
Creating drafts and processes for the preparation and on-site running of these driving events.

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2010 Marketing concepts
Locations in Munich and Dresden, Germany
Agency: planworx GmbH


Project management / conception:


Creating marketing concepts for event locations in Munich and Dresden.

Main aspects:
Marketing, sales and distribution, product development, target group identification and media planning.

Example: Praterinsel – Raum für Events, Munich

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2010 Product launch of the new AMG SLS
Le Castellet, France
Agency: zet:project GmbH


Project management:


Art meets Sustainability.

International training for experts as well as international client programmes – back to back in Le Castellet, France.

Project preparation: Logistics, event runnings, staffing and guest management

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2009 Light installation „Stern des Südens“
temporary art project of multimedia artist
Michael Pendry, supported by Siemens AG

Project management:

Art meets Sustainability.

Project management for Michael Pendry and his idea to install

9.000 LEDs on wind turbine in Munich and create the world´s biggest

rotating christmas star.

From 29th Nov 2009 to 6th Jan 2010 the art project can be seen each

evening with fantastic light pictures.

A pioneering technological project which creates a high media

and public interest.

Interfaces, supplier management, timings, general co-ordination and

cost controlling during preparation and installation time.

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2009 BMW 5er Grand Turismo CRM campaign followed by 8 „Chain of Pinnacle“ events across Europe for BMW AG
Agency: Expolab GmbH

Overall project management:

Production of a compilation to generate new leads
(across Europe / 6 languages)

Overall e-crm landing page
(www.modern-spirits.com)

Preparation and onsite coordination of 8 events in Milano, Madrid, Paris, Dusseldorf, Frankfurt, Brussels, Hamburg and London

Location scouting, overall project timings, coordination of all parties (project team: logistics, editorial team, creative team and event architecture; suppliers and further agencies, BMW markets)
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2009 Teambuilding-Event for Young Professionals
of Stumbaum GmbH, Zillertal in Austria

Overall project management:

2 days outdoor event in Zillertal/ Austria.
„Get away from daily routine – come outdoor!“

2 professional outdoor trainers for varied teambuilding actions. Trust, communication, teamwork, concentration and joined fun were the main topics during these 2 days.

Abseiling, archery, snowshoeing, GPS tour, blind walk and much more ... Attendees spent the night in a pure block house in 1.500 meters without any electricity, warm water or central heating.

A very special experience which created a real team!


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2008 Audi Q5 central launch training for Audi AG in Marbella, Spain
Agency: zet:project GmbH

Overall project management:

10.000 national and international sales people, service consutants and corporate clients (fleet manager) from approx. 65 countries

60 events (back to back) with target oriented event flows

Preparation and onsite coordination of overall logistics, guest management, print, product show and evening events
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2008 „Inventor of the Year“ of the European Patent Office in Ljubljana, Slowenia
Agency: VOK DAMS Munich

Project management:

Preparation and onsite coordination of guest management, attendee logistics, hotline, seating (protocol) for congress and gala evening (approx. 270 pax)

Overall project management:

Preparation and onsite coordination
Workshop on Governance (50 VIP`s)
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2007 Audi A4 central launch training for Audi AG in Munich, Germany
Agency: zet:project GmbH

Overall project management:

11.000 national and international sales people and service consutants, dealers and corporate clients (fleet manager) from approx. 60 countries

80 events (back to back) with target oriented event flows

Preparation and onsite coordination of overall logistics, guest management, print, product show and evening events
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2006 FIFA Worldcup hospitality programme for Henkel AG in Berlin/ Leipzig, Germany
Agency: zet:project GmbH

Project management north/east:

On site management of the hospitality programme for top clients of Henkel AG for all worldcup games in Berlin and Leipzig

Hotel and travel logistics, guest management, clients care and communications
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Further references (extract) ...

Skoda - Skoda Superb World Dealer Conference 2008, Lisboa/Portugal (for CompuCoach GmbH)

General Motors, GMnext 2008, Cologne (for Grass Roots Germany GmbH)

Audi AG - International Training Conference 2008, Athens/Greece (for BB Onsite)

Celgene Corp. - Medical conferences 2007, Berlin and Cos/Greece (for The Special Event Company)

Audi AG – Audi R8 Central Launch Training 2007, Stuttgart / Neckarsulm (for zet:project GmbH)

Microsoft Deutschland GmbH – Partner Conference 2006, Mannheim (for VOK DAMS GRUPPE)

Whirlpool Europe Srl. - Trade Partner Event & exhibition booth at Eurocucina 2006, Milano (for VOK DAMS GRUPPE)

Münchener Rück AG – 125th Anniversary, company party, in Schloss Hohenkammer (for VOK DAMS GRUPPE)

Essex Pharma – Incentive 2005, New York (for VOK DAMS GRUPPE)

Microsoft Deutschland GmbH - Company Meetings 2004 and 2005 in Bregenz and Weimar (for VOK DAMS GRUPPE)

Duke University Raleigh/Durham - MBA International Conference 2003, Geneva (for The Special Event Company)

Dresdner Stadtfest, Co-ordination public area „ Theaterplatz“ 2001, Dresden (for Heimrich & Hannot Events GmbH)

TotalFinaElf – Kick Off Meeting 2000, Berlin (for Gemadi AG)

Berlin Chemie AG – Product Launch and outdoor event 2000, Magdeburg (for Gemadi AG)